With about 90% of our March sales data collected, it looks like retail sales per dealership rooftop will average 5.5 trucks. This figure is 0.1 truck above February’s result, and ties December 2016’s result for the strongest month since early 2015.
Volume has trended generally upward since mid-2016, as dealers have adjusted retail asking prices to compensate for the increased supply of used trucks. Buyers are becoming more cognizant of reduced trade values. The industry in general is more optimistic than pessimistic about economic conditions, and demand should continue to incrementally increase.
Stay tuned for our March Guidelines report, out shortly.