We had anticipated little change in December’s retail sales-per-dealership average, but the final number was an unexpectedly strong 5.5. This figure is 0.7 truck higher than November, and a whopping 1.5 trucks higher than December 2016. December’s result is the highest since May 2016.
There were no clear reasons for the increase. Volume in the second half of 2016 was largely stable, and there were no economic changes in December. It’s possible there was some pent-up demand following the election, which would bode well for early 2017 if true.
5.5 trucks per dealership is not notably strong, but certainly stronger than previous months, and above our 5.0 truck rule of thumb for “moderately healthy” in the current environment. Stay tuned in the next few days for final December pricing figures.